In Tokyo on 3 April, Australian Ambassador H.E. Mr Richard Court AC launched the AUS+RALLY campaign, an Australian Government sports diplomacy initiative celebrating Australia and Japan’s shared sporting passions, values and the connections sport unlocks in 2019 and 2020.
Ambassador Court was joined in Tokyo for the launch by AUS+RALLY special guests, Wallabies Head Coach Mr Michael Cheika, Olympic gold-medal-winning swimmer Ms Leisel Jones OAM (London 2012, Beijing 2008, Athens 2004, Sydney 2000), Paralympic gold-medal-winning para-canoeist Mr Curtis McGrath OAM (Rio 2016) and Japan’s Minister for Reconstruction H.E. Mr Hiromichi Watanabe.
Launched in partnership with Rugby Australia, the Australian Olympic Committee (AOC) and Paralympics Australia, the AUS+RALLY sports diplomacy initiative celebrates Team Australia in Japan in 2019 and 2020. The AUS+RALLY campaign name combines the Japanese name for ‘Australia’ with a rallying call for Team Australia as the world’s sporting attention turns to Japan. AUS+RALLY brings together new and existing sports diplomacy activities through a communications and events program. The program is intended to support Japan’s hosting of the world’s greatest sporting events and their important legacy.
Ambassador Court launched the AUS+RALLY campaign, saying: “As the world’s sporting talent descends on Japan, there has never been a better time for Japan and Australia to engage through sport. From 2019 into 2020, sport can be a window into all that Australia and Japan celebrate – innovation, lifestyle, education, food and culture. I invite you to rally around the best of Australia in Japan!”